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社交圈9
2017-05-10 15:50:05    来源:利来国际w66传媒

AccorHotels and Rixos Hotels announcea strategic partnership 雅高酒店集团和里克瑟斯酒店集团宣布达成战略伙伴关系
AccorHotels and Rixos Hotels announce recently a strategic partnership illustrating AccorHotels’ strategy to expand its presence in the Upper Upscale/Luxury market, with a primary focus on developing global activities in the resort segment. Under a long-term joint venture, both parties intend to collaborate, develop and manage Rixos branded resorts & hotels worldwide. Upon closing, AccorHotels will own a 50% interest in the joint venture management company.
Through this joint venture, AccorHotels will integrate in its network 15 iconic hotels that are ideally located in premium resort markets in Turkey, UAE, Egypt, Russia and Europe and which benefit from strong room rate performance. As part of this transaction, Rixos plans to reflag five city-centre hotels to AccorHotels brands which will also be managed by AccorHotels. To this portfolio, Rixos will add a second iconic hotel in Dubai in the very short term as well as two other properties by the end of 2018 in Abu Dhabi and the Maldives highlighting the expansion of the Rixos brand into this key resort market.
雅高酒店集团和里克瑟斯酒店集团(Rixos)于近日宣布达成战略伙伴关系,体现了雅高酒店集团拓展高端及奢华市场、着力在全球发展度假酒店市场的战略。双方将以长期合作伙伴关系为基础开展深入合作,共同开发及管理全球的里克瑟斯度假村及酒店。交易完成后,雅高酒店集团将会得到合资管理公司50%的股权。
通过此次合资,雅高酒店集团将地处土耳其、阿联酋、埃及、俄罗斯和欧洲精品度假市场的,具有高房价收益的15家地标性酒店纳入旗下。作为此次交易的一部分,里克瑟斯计划将旗下5家城市酒店并入雅高酒店集团旗下品牌酒店,并由雅高酒店集团管理。里克瑟斯将于近期在迪拜开设第二家地标性酒店,并将于2018年年末在阿布扎比和马尔代夫开业另外两家酒店,这彰显了里克瑟斯扩展主要度假酒店市场的决心
利来国际w662017年5月刊
利来国际w66